SATO launches webshop for rental apartments

26 February 2025

SATO has launched a webshop for rental apartments in February. The new service responds to growing customer demand and changes in the housing market, offering a modern self-service channel for those who already know what they want from their new home. In recent years, renting an apartment online has established itself alongside traditional rental applications.

The ease of renting is a major competitive advantage in today’s housing market. While most people searching for a new home still prefer to compare options and visit apartments with a professional, an increasing number are ready to make quick decisions. SATOs newly launched webshop features a carefully selected range of apartments that customers can rent independently via the sato.fi/en website.

"We have been closely following market developments and have seen how online renting has gradually gained a foothold. A secure and modern way to rent online is especially convenient for those moving from another city or for anyone who is already certain of their choice. Our customers are still warmly welcome to visit apartments in person, but now we can also offer a fast, modern alternative to the traditional application process," says Laura Laamanen, SATOs Commercial Director.

Full satisfaction guarantee

What sets the webshop apart from the traditional rental application process, which is also digital these days? With SATOs online store, customers can rent a home at their convenience and ensure they secure the exact apartment they want.

When renting online, customers verify their identity using online banking credentials and select their preferred home based on their chosen criteria and the apartment listing details. After a credit check, review of any payment defaults, and verification of rental history if applicable, the lease agreement can be signed in just a few clicks and by paying a reservation fee. This fee is fully refunded once the lease begins.

Every lease signed through the webshop includes a satisfaction guarantee: "We want online renting to be secure for both parties, which is why we have introduced a satisfaction guarantee. If the apartment does not meet expectations, the customer can still cancel the contract after viewing their new home with a professional SATO representative," Laamanen says.

Co-developing a uniquely SATO solution

"We wanted to create an online store that truly reflects SATO and serves our customers as smoothly as if we were assisting them in person. Our goal was to retain everything that our residents appreciate while introducing a well-functioning, secure self-service option," Laamanen continues. "The importance of personal connections cannot be overstated, we want to know our customers, whether they rent online or through a traditional application."

The newly launched online store was developed by a dedicated project team, including a large group of SATO employees. Customers were also actively involved, providing valuable feedback throughout the different stages of the project.

"At SATO, we believe that a great customer experience goes hand in hand with a great employee experience. It was important for all our colleagues to participate in the project and share their insights, and this is reflected in the final result. The feedback from testers and those who have already rented online has been excellent. Over the coming months, we will continue to gather feedback and expand our offering in preparation for the busy summer season," Laamanen explains.

SATO owns nearly 26,000 apartments and has 44,000 residents in the Helsinki Metropolitan Area, Turku, and Tampere. SATOhomes are located close to services and excellent transport connections, allowing residents to focus on what truly matters – living life their way.