Customer-first business model brings dozens of new jobs to SATO

9 December 2016

SATO Corporation, Press Release, 9th December 2016 at 11:55 am


Quick leaps are being taken in the practical deployment of SATO's new strategy adopted in response to the accelerating rate of urbanisation and changes taking place in housing. The company is changing its entire customer service model at the beginning of 2017 and taking closer control of customer encounters. These changes will involve SATO recruiting more than 30 new people into customer service roles facilitating housing.

- Our aim is to get closer to our customers, understand them better and utilise this understanding to provide them with a more diverse and higher-quality service, says President and CEO Saku Sipola.

SATO's new strategy emphasises the customer experience regarding the company's way of providing services in housing. This customer-driven strategy stems from the megatrends transforming cities, people's values and behaviour.

- As cities and people are changing housing will also need to change. Our sector will now have to do something entirely different and offer a lot broader housing experience that just walls. We don't just want to be experts in housing investment but experts in housing.

The new service model entails two major changes. Firstly, the customer service centre will be renewed to bring customer communications more strongly into SATO's own hands. Although partners will still be used for a variety of tasks, SATO's own customer service staff will take care of keeping customers up to date.

Secondly, the customer-first organisation will result in the introduction of new customer service roles into which functions such building management services previously outsourced to external providers will be incorporated.

- We're going to recruit service managers and directors who are genuinely excited about customer service and include the traditional building manager duties in their job descriptions. We will ensure the entire organisation remains responsible for customer happiness and wellbeing and at the same time we'll encourage all SATO employees to work even more closely as teams.

All in all this new service concept will result in SATO hiring more than 30 new customer service employees.

To read more about the new vacancies (in Finnish) visit

For more information please contact:

SATO Corporation
Saku Sipola, President and CEO, phone +358 201 34 4001 or +358 40 551 5953

SATO is one of Finland's leading rental housing providers. SATO's aim is to offer comprehensive alternatives in rental housing and an excellent customer experience. SATO holds roughly 25,700 rental apartments in Finland's largest growth centres and in St Petersburg.

In our operations, we promote sustainable development and initiative-taking, and work in open interaction with our stakeholders to create added value. We operate profitably and with a long-term view. We increase the value of our housing property through investments, divestments and repair work.