SATO highlights residents’ real-life stories in its marketing

24 November 2015

Authentic stories and doing good are tools of choice in brand campaign

SATO, one of Finland’s leading rental housing providers, introduces a fresh angle of view with its new brand campaign. The campaign presents actual residents of SATOs’ rental housing, both people and their pets.

Laine Spellman, Marketing Director from SATO:

“There are more than 43,000 people living in SATO homes and they all have their own unique life stories. We wanted to tell the world some of these stories to showcase the ordinary days in life that are so closely bound to our business.

“Customers were asked to sign up last summer and now the campaign can feature this wonderful group of real-life SATO residents who are all of different ages and at different points in their lives.

“We are also encouraging social media users to share their thoughts on what makes a rental unit a real home. For every positive comment, like and share of our campaign postings, we will donate a SATO Care Package (valued at ca. €150) to the association HOPE ry, to bring a little Christmas cheer to disadvantaged families.

“We wish to bring some of the comforts of home to people who, for whatever reason, are lacking in those. At the same time, the campaign lets people do good simply by sharing their stories and those of others through social media.”

The campaign is being executed in collaboration with Folk advertising agency.


Additional information:

SATO Corporation
Laine Spellman, Marketing Director, p. +358 201 34 4240 and +358 40 455 5562